PostgreSQL Development for AdTech & MarTech
Expert fractional CTO services combining PostgreSQL expertise with deep AdTech & MarTech industry knowledge. Build compliant, scalable solutions that meet AdTech & MarTech-specific requirements.
Why PostgreSQL for AdTech & MarTech?
PostgreSQL Strengths
- Most feature-rich open-source database
- Excellent reliability and data integrity
- Strong JSON support bridges SQL and NoSQL
- Extensive extension ecosystem
AdTech & MarTech Requirements
- Programmatic bidding
- Attribution
- Ad serving
- Analytics
PostgreSQL Use Cases in AdTech & MarTech
Campaign performance databases
Ad inventory storage
Analytics tracking data
Architecture Patterns for AdTech & MarTech
Pattern 1
Normalized schema design
Pattern 2
Proper indexing strategy
Pattern 3
Backup and replication setup
Performance
Proper indexing is key, use EXPLAIN ANALYZE, implement query caching with Redis, partition large tables, optimize vacuum and autovacuum settings.
Security
Use role-based access control, implement row-level security, encrypt data at rest and in transit, audit database access, use prepared statements.
Scaling
PostgreSQL scales well vertically. For read scaling, use read replicas. For write scaling, consider partitioning, Citus for distributed PostgreSQL, or PlanetScale/CockroachDB.
AdTech & MarTech Compliance with PostgreSQL
Required Compliance
Implementation Considerations
- Data minimization and purpose limitation
- Right to erasure implementation
- Consent management systems
- Data portability features
Complementary Technologies for AdTech & MarTech
languages
frameworks
databases
Recommended Team Structure
Most development teams should have PostgreSQL knowledge. Large deployments benefit from dedicated DBA expertise.
Success Story: PostgreSQL
Series A fintech with slow dashboard queries
Challenge
Dashboard queries taking 15+ seconds. Database becoming bottleneck as user base grew. No clear indexing strategy.
Solution
Fractional CTO audited schema and queries, implemented proper indexing, restructured problematic queries, set up monitoring.
Result
Average query time reduced from 8 seconds to 200ms. 97% reduction in database CPU usage. Dashboard now handles 10x more concurrent users.
Timeline: 3 weeks
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Need PostgreSQL Expertise for Your AdTech & MarTech Business?
Get expert fractional CTO guidance combining PostgreSQL technical excellence with deep AdTech & MarTech industry knowledge and compliance expertise.