Redis Development for AdTech & MarTech
Expert fractional CTO services combining Redis expertise with deep AdTech & MarTech industry knowledge. Build compliant, scalable solutions that meet AdTech & MarTech-specific requirements.
Why Redis for AdTech & MarTech?
Redis Strengths
- Dramatic performance improvements (10-100x for cached data)
- Versatile data structures beyond simple caching
- Sub-millisecond response times
- Battle-tested reliability
AdTech & MarTech Requirements
- Programmatic bidding
- Attribution
- Ad serving
- Analytics
Redis Use Cases in AdTech & MarTech
Ad impression caching
Campaign session management
Real-time bid counters
Architecture Patterns for AdTech & MarTech
Pattern 1
Standard Redis architecture patterns
Pattern 2
Best practices for AdTech & MarTech implementations
Pattern 3
Scalable design for AdTech & MarTech workloads
Performance
Use pipelining for bulk operations, choose appropriate data structures, optimize Lua scripts, configure persistence appropriately.
Security
Enable AUTH, use TLS in production, restrict network access, don't expose Redis publicly, monitor for anomalies.
Scaling
Redis Cluster for horizontal scaling. Consider Redis Enterprise or Upstash for managed scalability. Monitor memory carefully.
AdTech & MarTech Compliance with Redis
Required Compliance
Implementation Considerations
- Data minimization and purpose limitation
- Right to erasure implementation
- Consent management systems
- Data portability features
Complementary Technologies for AdTech & MarTech
languages
frameworks
databases
Recommended Team Structure
Redis knowledge should exist in backend team. Usually doesn't require dedicated specialist.
Success Story: Redis
Series A e-commerce with slow product pages
Challenge
Product pages taking 2+ seconds due to complex database queries. Black Friday approaching with expected 10x traffic.
Solution
Fractional CTO implemented Redis caching layer, designed cache invalidation strategy, set up cache warming.
Result
Page load times reduced from 2 seconds to 150ms. Successfully handled Black Friday traffic with no performance degradation.
Timeline: 2 weeks
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Get expert fractional CTO guidance combining Redis technical excellence with deep AdTech & MarTech industry knowledge and compliance expertise.