Solving I can't find a good CTO and my business is suffering for AdTech
Expert Fractional CTO Solutions for AdTech & MarTech Companies
AdTech requires developers experienced in programmatic bidding systems, real-time ad serving, attribution modeling, analytics pipelines, and privacy compliance frameworks Our fractional CTO services provide AdTech & MarTech-specific expertise to resolve this challenge quickly and sustainably.
How "I can't find a good CTO and my business is suffering" Impacts AdTech
AdTech requires developers experienced in programmatic bidding systems, real-time ad serving, attribution modeling, analytics pipelines, and privacy compliance frameworks In the AdTech & MarTech sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Revenue growth stalled at current level because we can't ship features fast enough. Competitors are outpacing us. Unable to close enterprise deals due to technical concerns. Burning $50K/month while searching.
AdTech & MarTech Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Engineers frustrated by lack of technical leadership. Best developers considering leaving. Team velocity decreasing month over month. No one to make final technical decisions.
AdTech & MarTech teams face unique pressure and expertise requirements
Leadership Impact
Working 70-hour weeks trying to fill both CEO and CTO roles. Constant anxiety about technical decisions. Missing family time. Can't focus on sales and fundraising because buried in technical problems.
Critical for AdTech & MarTech founders and technical leaders
Warning Signs for AdTech
AdTech & MarTech Red Flag
Ad serving latency exceeding 100ms
AdTech & MarTech Red Flag
Attribution data gaps daily
AdTech & MarTech Red Flag
Advertiser ROAS complaints increasing
General Symptom
Tech team working without clear direction or priorities
General Symptom
Product development taking 2-3x longer than expected
AdTech & MarTech Compliance Risks
This problem can jeopardize critical compliance requirements for AdTech & MarTech companies:
Our AdTech & MarTech-Specific Approach
We combine deep AdTech & MarTech industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
Our fractional CTOs step in immediately to provide the technical leadership your business needs. We assess your current situation, establish technical priorities, guide your existing team, and build the foundation for sustainable growth. Unlike hiring, there's no 6-month search, no equity dilution, and no risk of a bad hire costing you 18 months.
For AdTech & MarTech companies, we adapt this approach to account for industry-specific challenges including programmatic bidding, attribution, and more.
Implementation Timeline
Immediate Technical Assessment
Within the first week, we audit your current tech stack, team structure, product roadmap, and identify critical gaps. You'll get a clear technical strategy document that you can share with investors and your team.
1 week
AdTech & MarTech optimizedStabilize and Prioritize
We work with your existing team to establish clear priorities, implement decision-making frameworks, and get everyone aligned on what to build next. Your team finally has the technical direction they've been asking for.
2-4 weeks
AdTech & MarTech optimizedBuild Technical Infrastructure
We implement proper development processes, code review standards, deployment pipelines, and monitoring. Your team becomes more productive and shipping becomes more predictable.
4-8 weeks
AdTech & MarTech optimizedScale and Hire Strategically
Once stabilized, we help you hire the right technical talent strategically, including potentially a full-time CTO when you're ready. But now you're hiring from a position of strength, not desperation.
Ongoing
AdTech & MarTech optimizedTypical Timeline
Immediate start, 3-6 months to full stabilization
For AdTech & MarTech companies
Investment Range
$10k-$25k/month (60-80% less than full-time CTO salary)
Typical for AdTech & MarTech engagement
What You Get: AdTech & MarTech-Specific Deliverables
Comprehensive assessment of i can't find a good cto and my business is suffering in adtech context
AdTech & MarTech-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
Programmatic bidding latency optimization and win rate improvement
Attribution modeling accuracy and multi-touch analysis framework
Privacy compliance architecture (GDPR, CCPA) and consent management
AdTech & MarTech Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your AdTech & MarTech company uses:
languages
frameworks
databases
Success Metrics for
When we solve "I can't find a good CTO and my business is suffering" for AdTech & MarTech companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
AdTech & MarTech compliance maintained
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Learn about AdTech & MarTech solutions →Ready to Solve I can't find a good CTO and my business is suffering in Your AdTech & MarTech Company?
Get expert fractional CTO guidance with deep AdTech & MarTech expertise. Fast resolution from $2,999/mo.