Product Development

Mobile App Strategy & Architecture

Develop a comprehensive mobile app strategy including technology choice (native vs. cross-platform), architecture design, team composition, and development roadmap. Expert guidance on iOS and Android development best practices.

Why You Need This Service

Mobile app development involves complex decisions with long-term implications. Wrong technology choice can lead to poor performance, limited functionality, or expensive rewrites. Without mobile expertise, companies make costly mistakes.

What You Get

Mobile strategy document

Technology recommendation (Native/React Native/Flutter)

Mobile architecture design

Backend API requirements

Team composition and hiring plan

Development roadmap

App store optimization strategy

Testing and quality assurance plan

Analytics and monitoring setup

Our Process

1

Strategy & Planning

1-2 weeks
  • Requirements gathering
  • User experience planning
  • Technology evaluation
  • Competitive analysis
  • Budget and timeline planning

Deliverables: Mobile strategy document, Technology decision, High-level roadmap

2

Architecture Design

1-2 weeks
  • App architecture design
  • Backend API design
  • Offline functionality planning
  • Security architecture
  • Performance optimization strategy

Deliverables: Architecture documentation, API specifications, Security plan

3

Team & Setup

2-3 weeks
  • Team hiring/sourcing
  • Development environment setup
  • CI/CD pipeline configuration
  • App store account setup
  • Analytics integration

Deliverables: Team in place, Development environment, CI/CD pipeline

Total Timeline: 4-6 weeks planning, 12-20 weeks development

Investment

Fractional C T O

$6,000-$10,000 for strategy and architecture

Development

$80,000-$250,000 depending on complexity and platforms

Ongoing

$5,000-$15,000/month for maintenance and updates

Total

$120,000-$350,000 for complete mobile launch

Expected ROI

Access mobile audience, improve user engagement, enable mobile-first features

50% of traffic shifts to mobile within 6 months30% improvement in user engagement2x increase in daily active users$500,000+ in mobile-driven revenue first year4.5+ star app store ratings

Success Story

Series A SaaS company, web-only product, 60% mobile web traffic

Challenge

Customers requesting native mobile app. Team had no mobile experience. Unclear whether to build native iOS/Android separately or use React Native. Concerned about development cost and maintaining two platforms.

Solution

Fractional CTO conducted technology evaluation. Recommended React Native based on team's React expertise and budget constraints. Designed mobile-optimized API. Led hiring of mobile developers. Established CI/CD pipeline for automated app store deployment.

Results

Launched iOS and Android simultaneously. 40% of users switched to mobile app within 3 months. Mobile engagement 2.5x higher than web. Development cost 60% less than dual native approach. Maintained single codebase reducing ongoing costs 70%.

Timeline: 4 weeks strategy, 16 weeks to dual platform launch

Ready to Get Started with Mobile App Development Strategy?

Let's discuss your specific needs and create a plan tailored to your situation.

Schedule Free Consultation