Solving Our technical debt is out of control and everything is breaking for AdTech
Expert Fractional CTO Solutions for AdTech & MarTech Companies
This problem has significant impact on AdTech companies, affecting operational efficiency, customer satisfaction, and competitive positioning. Our fractional CTO services provide AdTech & MarTech-specific expertise to resolve this challenge quickly and sustainably.
How "Our technical debt is out of control and everything is breaking" Impacts AdTech
This problem has significant impact on AdTech companies, affecting operational efficiency, customer satisfaction, and competitive positioning. In the AdTech & MarTech sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Development velocity decreased 70% over 18 months. Missing product roadmap commitments. Losing customers to more reliable competitors. Can't scale because infrastructure can't handle load.
AdTech & MarTech Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Best developers want to leave. Team morale at all-time low. Burned out from constant firefighting. No time for innovation or learning. Oncall rotation causing stress and turnover.
AdTech & MarTech teams face unique pressure and expertise requirements
Leadership Impact
Waking up at 3 AM to customer complaints and outages. Afraid to go on vacation because something might break. Embarrassed in investor meetings when explaining technical issues. Considering shutting down because path forward seems impossible.
Critical for AdTech & MarTech founders and technical leaders
Warning Signs for AdTech
AdTech & MarTech Red Flag
Ad serving latency exceeding 100ms
AdTech & MarTech Red Flag
Attribution data gaps daily
AdTech & MarTech Red Flag
Advertiser ROAS complaints increasing
General Symptom
Weekly production outages or incidents
General Symptom
Simple features take weeks instead of days to ship
AdTech & MarTech Compliance Risks
This problem can jeopardize critical compliance requirements for AdTech & MarTech companies:
Our AdTech & MarTech-Specific Approach
We combine deep AdTech & MarTech industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
Most founders think the only solution is a complete rewrite, which typically takes 18-24 months and often fails. Instead, we implement a strategic debt reduction program that improves stability incrementally while still shipping new features. We identify the 20% of debt causing 80% of problems and fix that first.
For AdTech & MarTech companies, we adapt this approach to account for industry-specific challenges including programmatic bidding, attribution, and more.
Implementation Timeline
Technical Debt Audit and Prioritization
We analyze your codebase, infrastructure, and processes to create a prioritized list of technical debt. Not all debt is equal - we identify what's actually causing business problems vs what's just 'not pretty'.
2 weeks
AdTech & MarTech optimizedStop the Bleeding
Implement monitoring, alerting, and automated testing to catch problems before they hit production. Establish code review and deployment standards to prevent new debt from accumulating.
3-4 weeks
AdTech & MarTech optimizedStrategic Refactoring Plan
Create a 6-12 month roadmap that dedicates 30-40% of engineering time to debt reduction while still shipping features. Each sprint pays down debt in the areas most critical to business goals.
1-2 weeks planning, then ongoing
AdTech & MarTech optimizedIncremental Architecture Improvements
Systematically improve architecture one component at a time. Extract critical services, add proper error handling, implement caching, improve database performance. Each improvement is measured and validated.
3-6 months
AdTech & MarTech optimizedTypical Timeline
3-6 months to significant stability improvement, 12 months to technical excellence
For AdTech & MarTech companies
Investment Range
$15k-$30k/month depending on severity
Typical for AdTech & MarTech engagement
What You Get: AdTech & MarTech-Specific Deliverables
Comprehensive assessment of our technical debt is out of control and everything is breaking in adtech context
AdTech & MarTech-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
Programmatic bidding latency optimization and win rate improvement
Attribution modeling accuracy and multi-touch analysis framework
Privacy compliance architecture (GDPR, CCPA) and consent management
AdTech & MarTech Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your AdTech & MarTech company uses:
languages
frameworks
databases
Success Metrics for
When we solve "Our technical debt is out of control and everything is breaking" for AdTech & MarTech companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
AdTech & MarTech compliance maintained
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Learn about AdTech & MarTech solutions →Ready to Solve Our technical debt is out of control and everything is breaking in Your AdTech & MarTech Company?
Get expert fractional CTO guidance with deep AdTech & MarTech expertise. Fast resolution from $2,999/mo.