Solving We don't track proper SaaS metrics and can't measure what matters for Travel
Expert Fractional CTO Solutions for TravelTech & Hospitality Companies
This problem has significant impact on Travel companies, affecting operational efficiency, customer satisfaction, and competitive positioning. Our fractional CTO services provide TravelTech & Hospitality-specific expertise to resolve this challenge quickly and sustainably.
How "We don't track proper SaaS metrics and can't measure what matters" Impacts Travel
This problem has significant impact on Travel companies, affecting operational efficiency, customer satisfaction, and competitive positioning. In the TravelTech & Hospitality sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Spent $120K on marketing campaign to wrong customer segment because didn't have LTV data. Built features no one uses - wasted 4 engineer-months. Can't provide investors with SaaS metrics they expect. Churn rate higher than it should be but don't understand root causes. Making decision in dark costing tens of thousands monthly.
TravelTech & Hospitality Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Product and engineering teams guessing about priorities instead of using data. Disagreements about what to build because no objective metrics. Marketing team can't optimize spend without attribution. Everyone frustrated by lack of visibility into what's actually working.
TravelTech & Hospitality teams face unique pressure and expertise requirements
Leadership Impact
Embarrassed in investor meetings when asked for cohort retention or CAC payback period. Making million-dollar bets on gut feel instead of data. Anxiety about whether company trajectory is good or bad - literally don't know. Imposter syndrome about not having data-driven culture.
Critical for TravelTech & Hospitality founders and technical leaders
Warning Signs for Travel
TravelTech & Hospitality Red Flag
Booking search taking 10+ seconds
TravelTech & Hospitality Red Flag
Inventory sync errors causing oversells
TravelTech & Hospitality Red Flag
Mobile app crash rate above 2%
General Symptom
Can't answer basic questions about customer behavior
General Symptom
Don't know which features customers actually use
TravelTech & Hospitality Compliance Risks
This problem can jeopardize critical compliance requirements for TravelTech & Hospitality companies:
Our TravelTech & Hospitality-Specific Approach
We combine deep TravelTech & Hospitality industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
A fractional CTO who understands SaaS metrics brings both technical implementation expertise and business judgment about which metrics matter. We implement modern analytics stack (Segment/RudderStack for event tracking, data warehouse, analytics tools) and define key metrics aligned with your business model. Within 4-6 weeks, you go from blind to data-driven with metrics that inform every major decision.
For TravelTech & Hospitality companies, we adapt this approach to account for industry-specific challenges including booking systems, payment processing, and more.
Implementation Timeline
Define Key Metrics Framework
We work with you to identify the 10-15 metrics that truly matter for your business model: CAC, LTV, churn by cohort, feature adoption, activation rate, expansion revenue, etc. We establish targets and measurement methodology for each metric. Everyone aligns on what success looks like.
1 week
TravelTech & Hospitality optimizedImplement Event Tracking Infrastructure
We implement modern event tracking (Segment, RudderStack, or similar) across your product. We instrument key user actions and events. We establish event taxonomy and naming standards. We set up server-side tracking for reliable attribution. Foundation for all future analytics.
2-3 weeks
TravelTech & Hospitality optimizedBuild Data Warehouse and Integration
We set up data warehouse (Snowflake, BigQuery, or similar) and integrate all your data sources: product events, CRM, billing, marketing. We build data models for SaaS metrics. We establish data quality processes. Single source of truth for company metrics.
2-3 weeks
TravelTech & Hospitality optimizedCreate Analytics Dashboards
We build dashboards (Metabase, Looker, or similar) for different stakeholders: exec metrics dashboard, product analytics, marketing attribution, customer health scores. We train team on how to use analytics to drive decisions. We establish weekly metrics review cadence. Company becomes data-driven.
2-3 weeks
TravelTech & Hospitality optimizedTypical Timeline
6-8 weeks to full implementation
For TravelTech & Hospitality companies
Investment Range
$15k-$25k/month during implementation, plus tool costs ($500-$2K/month)
Typical for TravelTech & Hospitality engagement
What You Get: TravelTech & Hospitality-Specific Deliverables
Comprehensive assessment of we don't track proper saas metrics and can't measure what matters in travel context
TravelTech & Hospitality-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
Booking system performance optimization and inventory sync reliability
Dynamic pricing algorithm development and competitive positioning
Payment processing security and multi-currency handling strategy
TravelTech & Hospitality Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your TravelTech & Hospitality company uses:
languages
frameworks
databases
Success Metrics for
When we solve "We don't track proper SaaS metrics and can't measure what matters" for TravelTech & Hospitality companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
TravelTech & Hospitality compliance maintained
Other Common TravelTech & Hospitality Challenges We Solve
Can't Hire Senior Developers
Can't Hire Senior Developers is a critical challenge facing many technology leaders today. This issue compounds over tim...
Learn about TravelTech & Hospitality solutions →No Technical Leadership
No Technical Leadership is a critical challenge facing many technology leaders today. This issue compounds over time, af...
Learn about TravelTech & Hospitality solutions →Technical Debt Out of Control
Technical Debt Out of Control is a critical challenge facing many technology leaders today. This issue compounds over ti...
Learn about TravelTech & Hospitality solutions →Codebase Unmaintainable
Codebase Unmaintainable is a critical challenge facing many technology leaders today. This issue compounds over time, af...
Learn about TravelTech & Hospitality solutions →Ready to Solve We don't track proper SaaS metrics and can't measure what matters in Your TravelTech & Hospitality Company?
Get expert fractional CTO guidance with deep TravelTech & Hospitality expertise. Fast resolution from $2,999/mo.