Solving We don't track proper SaaS metrics and can't measure what matters for IoT
Expert Fractional CTO Solutions for IoT & Smart Devices Companies
This problem has significant impact on IoT companies, affecting operational efficiency, customer satisfaction, and competitive positioning. Our fractional CTO services provide IoT & Smart Devices-specific expertise to resolve this challenge quickly and sustainably.
How "We don't track proper SaaS metrics and can't measure what matters" Impacts IoT
This problem has significant impact on IoT companies, affecting operational efficiency, customer satisfaction, and competitive positioning. In the IoT & Smart Devices sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Spent $120K on marketing campaign to wrong customer segment because didn't have LTV data. Built features no one uses - wasted 4 engineer-months. Can't provide investors with SaaS metrics they expect. Churn rate higher than it should be but don't understand root causes. Making decision in dark costing tens of thousands monthly.
IoT & Smart Devices Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Product and engineering teams guessing about priorities instead of using data. Disagreements about what to build because no objective metrics. Marketing team can't optimize spend without attribution. Everyone frustrated by lack of visibility into what's actually working.
IoT & Smart Devices teams face unique pressure and expertise requirements
Leadership Impact
Embarrassed in investor meetings when asked for cohort retention or CAC payback period. Making million-dollar bets on gut feel instead of data. Anxiety about whether company trajectory is good or bad - literally don't know. Imposter syndrome about not having data-driven culture.
Critical for IoT & Smart Devices founders and technical leaders
Warning Signs for IoT
IoT & Smart Devices Red Flag
Device provisioning taking 10+ minutes
IoT & Smart Devices Red Flag
Edge computing nodes offline weekly
IoT & Smart Devices Red Flag
Firmware update failures above 5%
General Symptom
Can't answer basic questions about customer behavior
General Symptom
Don't know which features customers actually use
IoT & Smart Devices Compliance Risks
This problem can jeopardize critical compliance requirements for IoT & Smart Devices companies:
Our IoT & Smart Devices-Specific Approach
We combine deep IoT & Smart Devices industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
A fractional CTO who understands SaaS metrics brings both technical implementation expertise and business judgment about which metrics matter. We implement modern analytics stack (Segment/RudderStack for event tracking, data warehouse, analytics tools) and define key metrics aligned with your business model. Within 4-6 weeks, you go from blind to data-driven with metrics that inform every major decision.
For IoT & Smart Devices companies, we adapt this approach to account for industry-specific challenges including device management, edge computing, and more.
Implementation Timeline
Define Key Metrics Framework
We work with you to identify the 10-15 metrics that truly matter for your business model: CAC, LTV, churn by cohort, feature adoption, activation rate, expansion revenue, etc. We establish targets and measurement methodology for each metric. Everyone aligns on what success looks like.
1 week
IoT & Smart Devices optimizedImplement Event Tracking Infrastructure
We implement modern event tracking (Segment, RudderStack, or similar) across your product. We instrument key user actions and events. We establish event taxonomy and naming standards. We set up server-side tracking for reliable attribution. Foundation for all future analytics.
2-3 weeks
IoT & Smart Devices optimizedBuild Data Warehouse and Integration
We set up data warehouse (Snowflake, BigQuery, or similar) and integrate all your data sources: product events, CRM, billing, marketing. We build data models for SaaS metrics. We establish data quality processes. Single source of truth for company metrics.
2-3 weeks
IoT & Smart Devices optimizedCreate Analytics Dashboards
We build dashboards (Metabase, Looker, or similar) for different stakeholders: exec metrics dashboard, product analytics, marketing attribution, customer health scores. We train team on how to use analytics to drive decisions. We establish weekly metrics review cadence. Company becomes data-driven.
2-3 weeks
IoT & Smart Devices optimizedTypical Timeline
6-8 weeks to full implementation
For IoT & Smart Devices companies
Investment Range
$15k-$25k/month during implementation, plus tool costs ($500-$2K/month)
Typical for IoT & Smart Devices engagement
What You Get: IoT & Smart Devices-Specific Deliverables
Comprehensive assessment of we don't track proper saas metrics and can't measure what matters in iot context
IoT & Smart Devices-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
Device management platform scalability and provisioning automation
Edge computing architecture and data processing pipeline optimization
Firmware over-the-air update system and security framework
IoT & Smart Devices Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your IoT & Smart Devices company uses:
languages
frameworks
databases
Success Metrics for
When we solve "We don't track proper SaaS metrics and can't measure what matters" for IoT & Smart Devices companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
IoT & Smart Devices compliance maintained
Other Common IoT & Smart Devices Challenges We Solve
Can't Hire Senior Developers
Can't Hire Senior Developers is a critical challenge facing many technology leaders today. This issue compounds over tim...
Learn about IoT & Smart Devices solutions →No Technical Leadership
No Technical Leadership is a critical challenge facing many technology leaders today. This issue compounds over time, af...
Learn about IoT & Smart Devices solutions →Technical Debt Out of Control
Technical Debt Out of Control is a critical challenge facing many technology leaders today. This issue compounds over ti...
Learn about IoT & Smart Devices solutions →Codebase Unmaintainable
Codebase Unmaintainable is a critical challenge facing many technology leaders today. This issue compounds over time, af...
Learn about IoT & Smart Devices solutions →Ready to Solve We don't track proper SaaS metrics and can't measure what matters in Your IoT & Smart Devices Company?
Get expert fractional CTO guidance with deep IoT & Smart Devices expertise. Fast resolution from $2,999/mo.