Solving We don't track proper SaaS metrics and can't measure what matters for Blockchain
Expert Fractional CTO Solutions for Blockchain & Web3 Companies
This problem has significant impact on Blockchain companies, affecting operational efficiency, customer satisfaction, and competitive positioning. Our fractional CTO services provide Blockchain & Web3-specific expertise to resolve this challenge quickly and sustainably.
How "We don't track proper SaaS metrics and can't measure what matters" Impacts Blockchain
This problem has significant impact on Blockchain companies, affecting operational efficiency, customer satisfaction, and competitive positioning. In the Blockchain & Web3 sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Spent $120K on marketing campaign to wrong customer segment because didn't have LTV data. Built features no one uses - wasted 4 engineer-months. Can't provide investors with SaaS metrics they expect. Churn rate higher than it should be but don't understand root causes. Making decision in dark costing tens of thousands monthly.
Blockchain & Web3 Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Product and engineering teams guessing about priorities instead of using data. Disagreements about what to build because no objective metrics. Marketing team can't optimize spend without attribution. Everyone frustrated by lack of visibility into what's actually working.
Blockchain & Web3 teams face unique pressure and expertise requirements
Leadership Impact
Embarrassed in investor meetings when asked for cohort retention or CAC payback period. Making million-dollar bets on gut feel instead of data. Anxiety about whether company trajectory is good or bad - literally don't know. Imposter syndrome about not having data-driven culture.
Critical for Blockchain & Web3 founders and technical leaders
Warning Signs for Blockchain
Blockchain & Web3 Red Flag
Transaction confirmation taking 10+ minutes
Blockchain & Web3 Red Flag
Smart contract gas costs spiking
Blockchain & Web3 Red Flag
DeFi protocol slippage excessive
General Symptom
Can't answer basic questions about customer behavior
General Symptom
Don't know which features customers actually use
Blockchain & Web3 Compliance Risks
This problem can jeopardize critical compliance requirements for Blockchain & Web3 companies:
Our Blockchain & Web3-Specific Approach
We combine deep Blockchain & Web3 industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
A fractional CTO who understands SaaS metrics brings both technical implementation expertise and business judgment about which metrics matter. We implement modern analytics stack (Segment/RudderStack for event tracking, data warehouse, analytics tools) and define key metrics aligned with your business model. Within 4-6 weeks, you go from blind to data-driven with metrics that inform every major decision.
For Blockchain & Web3 companies, we adapt this approach to account for industry-specific challenges including smart contracts, defi protocols, and more.
Implementation Timeline
Define Key Metrics Framework
We work with you to identify the 10-15 metrics that truly matter for your business model: CAC, LTV, churn by cohort, feature adoption, activation rate, expansion revenue, etc. We establish targets and measurement methodology for each metric. Everyone aligns on what success looks like.
1 week
Blockchain & Web3 optimizedImplement Event Tracking Infrastructure
We implement modern event tracking (Segment, RudderStack, or similar) across your product. We instrument key user actions and events. We establish event taxonomy and naming standards. We set up server-side tracking for reliable attribution. Foundation for all future analytics.
2-3 weeks
Blockchain & Web3 optimizedBuild Data Warehouse and Integration
We set up data warehouse (Snowflake, BigQuery, or similar) and integrate all your data sources: product events, CRM, billing, marketing. We build data models for SaaS metrics. We establish data quality processes. Single source of truth for company metrics.
2-3 weeks
Blockchain & Web3 optimizedCreate Analytics Dashboards
We build dashboards (Metabase, Looker, or similar) for different stakeholders: exec metrics dashboard, product analytics, marketing attribution, customer health scores. We train team on how to use analytics to drive decisions. We establish weekly metrics review cadence. Company becomes data-driven.
2-3 weeks
Blockchain & Web3 optimizedTypical Timeline
6-8 weeks to full implementation
For Blockchain & Web3 companies
Investment Range
$15k-$25k/month during implementation, plus tool costs ($500-$2K/month)
Typical for Blockchain & Web3 engagement
What You Get: Blockchain & Web3-Specific Deliverables
Comprehensive assessment of we don't track proper saas metrics and can't measure what matters in blockchain context
Blockchain & Web3-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
Smart contract security audit and gas optimization strategies
DeFi protocol architecture and liquidity pool design
Layer-2 scaling solution evaluation and implementation roadmap
Blockchain & Web3 Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your Blockchain & Web3 company uses:
languages
frameworks
databases
Success Metrics for
When we solve "We don't track proper SaaS metrics and can't measure what matters" for Blockchain & Web3 companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
Blockchain & Web3 compliance maintained
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Learn about Blockchain & Web3 solutions →Ready to Solve We don't track proper SaaS metrics and can't measure what matters in Your Blockchain & Web3 Company?
Get expert fractional CTO guidance with deep Blockchain & Web3 expertise. Fast resolution from $2,999/mo.