Solving My MVP has been in planning for 6 months and we still haven't started building for AdTech
Expert Fractional CTO Solutions for AdTech & MarTech Companies
This problem has significant impact on AdTech companies, affecting operational efficiency, customer satisfaction, and competitive positioning. Our fractional CTO services provide AdTech & MarTech-specific expertise to resolve this challenge quickly and sustainably.
How "My MVP has been in planning for 6 months and we still haven't started building" Impacts AdTech
This problem has significant impact on AdTech companies, affecting operational efficiency, customer satisfaction, and competitive positioning. In the AdTech & MarTech sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Burning $40K-$80K per month in team salaries with zero revenue. Competitors shipping and capturing market share. Investors asking uncomfortable questions about progress. Missing market timing window. Opportunity cost exceeding $500K.
AdTech & MarTech Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Developers losing motivation sitting in planning meetings. Best engineers starting to look for other jobs where they can actually build. Team cynicism increasing about whether product will ever launch. Morale at all-time low.
AdTech & MarTech teams face unique pressure and expertise requirements
Leadership Impact
Embarrassed to tell investors you still haven't launched after 6 months. Constant anxiety about competition moving faster. Losing sleep over opportunity cost. Family asking when your startup will actually start. Feeling like an imposter who can't execute.
Critical for AdTech & MarTech founders and technical leaders
Warning Signs for AdTech
AdTech & MarTech Red Flag
Ad serving latency exceeding 100ms
AdTech & MarTech Red Flag
Attribution data gaps daily
AdTech & MarTech Red Flag
Advertiser ROAS complaints increasing
General Symptom
Specification documents growing longer instead of getting shorter
General Symptom
Team debating technical architecture choices endlessly
AdTech & MarTech Compliance Risks
This problem can jeopardize critical compliance requirements for AdTech & MarTech companies:
Our AdTech & MarTech-Specific Approach
We combine deep AdTech & MarTech industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
An experienced fractional CTO brings the decision-making authority and technical judgment your team needs. We ruthlessly cut your 47-page spec down to a 2-page MVP definition, make confident technical architecture decisions based on proven patterns, and get your team building immediately. The secret: shipped and learning beats perfect planning every time.
For AdTech & MarTech companies, we adapt this approach to account for industry-specific challenges including programmatic bidding, attribution, and more.
Implementation Timeline
MVP Reality Check
In the first week, we analyze your specifications and cut scope by 70-80%. We identify the absolute core functionality needed to test your key hypothesis. Everything else goes on the 'after launch' list. You'll have a 2-page MVP definition instead of 47 pages.
3-5 days
AdTech & MarTech optimizedMake the Technical Decisions
We choose your tech stack, architecture, and infrastructure in 1-2 days based on your specific needs and team skills. No more endless debates. We use proven technologies that let you ship fast and iterate, not experimental ones that sound cool.
1-2 days
AdTech & MarTech optimizedSprint Zero - Start Building
We set up the project foundation, establish development workflows, and get your team building on day one of week 2. Clear sprint goals, daily standups, and visible progress. Your developers finally get to code.
1 week
AdTech & MarTech optimizedShip Within 6-8 Weeks
We guide iterative development sprints focused on your MVP scope. Weekly demos keep everyone aligned. We make fast decisions to keep momentum. You ship a real product customers can use, then iterate based on real feedback instead of planning guesses.
6-8 weeks
AdTech & MarTech optimizedTypical Timeline
Start building within 1 week, ship MVP in 6-8 weeks
For AdTech & MarTech companies
Investment Range
$12k-$20k/month (fraction of what you're burning in planning)
Typical for AdTech & MarTech engagement
What You Get: AdTech & MarTech-Specific Deliverables
Comprehensive assessment of my mvp has been in planning for 6 months and we still haven't started building in adtech context
AdTech & MarTech-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
Programmatic bidding latency optimization and win rate improvement
Attribution modeling accuracy and multi-touch analysis framework
Privacy compliance architecture (GDPR, CCPA) and consent management
AdTech & MarTech Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your AdTech & MarTech company uses:
languages
frameworks
databases
Success Metrics for
When we solve "My MVP has been in planning for 6 months and we still haven't started building" for AdTech & MarTech companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
AdTech & MarTech compliance maintained
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Learn about AdTech & MarTech solutions →Ready to Solve My MVP has been in planning for 6 months and we still haven't started building in Your AdTech & MarTech Company?
Get expert fractional CTO guidance with deep AdTech & MarTech expertise. Fast resolution from $2,999/mo.