Solving Our monolith can't scale anymore and every deploy risks breaking everything for AdTech
Expert Fractional CTO Solutions for AdTech & MarTech Companies
Architecture problems affect programmatic bidding latency, reduce ad serving scalability, impact attribution modeling accuracy, limit analytics processing, and constrain privacy compliance Our fractional CTO services provide AdTech & MarTech-specific expertise to resolve this challenge quickly and sustainably.
How "Our monolith can't scale anymore and every deploy risks breaking everything" Impacts AdTech
Architecture problems affect programmatic bidding latency, reduce ad serving scalability, impact attribution modeling accuracy, limit analytics processing, and constrain privacy compliance In the AdTech & MarTech sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Lost $200K in revenue last quarter from performance-related outages. Can't handle peak traffic - site slows to unusable during busy periods. Lost 3 enterprise deals because performance testing showed scaling issues. Competitors stealing customers with better reliability. Growth stalling because infrastructure can't handle more load.
AdTech & MarTech Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Engineers afraid to deploy because might break production. Oncall rotation burnout from constant scaling incidents. Team velocity decreased 60% as codebase complexity increased. Best engineers leaving because don't want to maintain legacy monolith. New features delayed months by scaling concerns.
AdTech & MarTech teams face unique pressure and expertise requirements
Leadership Impact
Waking up at 3 AM to scaling incidents and outages. Anxiety every time traffic spikes during campaigns or events. Embarrassed in customer meetings about reliability issues. Board pressuring you about technical scalability. Considering shutting down because can't see path forward from current architecture.
Critical for AdTech & MarTech founders and technical leaders
Warning Signs for AdTech
AdTech & MarTech Red Flag
Ad serving latency exceeding 100ms
AdTech & MarTech Red Flag
Attribution data gaps daily
AdTech & MarTech Red Flag
Advertiser ROAS complaints increasing
General Symptom
Application slowing down under normal load
General Symptom
Database queries timing out or causing locks
AdTech & MarTech Compliance Risks
This problem can jeopardize critical compliance requirements for AdTech & MarTech companies:
Our AdTech & MarTech-Specific Approach
We combine deep AdTech & MarTech industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
Complete rewrites usually fail and take 18-24 months. Instead, we implement proven scaling patterns: immediate performance optimizations (caching, database tuning, query optimization), extract 2-3 high-value services that solve specific bottlenecks, and establish modular architecture for remaining monolith. You get scaling relief in weeks, not years, while creating sustainable path forward.
For AdTech & MarTech companies, we adapt this approach to account for industry-specific challenges including programmatic bidding, attribution, and more.
Implementation Timeline
Performance Profiling and Quick Wins
We profile your application under load to identify specific bottlenecks: slow database queries, N+1 problems, missing indexes, inefficient code paths. We implement immediate performance improvements: caching, query optimization, database tuning. Typically achieve 2-5x performance improvement within 2-4 weeks without architectural changes.
2-4 weeks
AdTech & MarTech optimizedIdentify Service Extraction Candidates
We analyze your monolith to identify 2-4 components that are ideal candidates for extraction: clear boundaries, causing scaling bottlenecks, independent scaling needs, high change frequency. Not all of monolith needs extraction - focus on highest-impact opportunities.
1-2 weeks
AdTech & MarTech optimizedExtract Critical Services Incrementally
We extract highest-impact services first using Strangler Fig pattern. Each extraction addresses specific scaling bottleneck. For example: extract email service to prevent background jobs from blocking web requests; extract reporting service to move heavy queries off main database. Each extraction improves scalability measurably.
2-3 months per service
AdTech & MarTech optimizedModernize Remaining Monolith
For components staying in monolith (often majority), we refactor for scalability: remove session state to enable horizontal scaling, optimize database access patterns, implement proper caching layers, improve deployment architecture. Monolith becomes scalable modern application.
3-6 months ongoing
AdTech & MarTech optimizedTypical Timeline
Quick wins in 2-4 weeks, significant scaling improvement in 3-6 months
For AdTech & MarTech companies
Investment Range
$20k-$35k/month during scaling transformation
Typical for AdTech & MarTech engagement
What You Get: AdTech & MarTech-Specific Deliverables
Comprehensive assessment of our monolith can't scale anymore and every deploy risks breaking everything in adtech context
AdTech & MarTech-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
Programmatic bidding latency optimization and win rate improvement
Attribution modeling accuracy and multi-touch analysis framework
Privacy compliance architecture (GDPR, CCPA) and consent management
AdTech & MarTech Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your AdTech & MarTech company uses:
languages
frameworks
databases
Success Metrics for
When we solve "Our monolith can't scale anymore and every deploy risks breaking everything" for AdTech & MarTech companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
AdTech & MarTech compliance maintained
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Learn about AdTech & MarTech solutions →Ready to Solve Our monolith can't scale anymore and every deploy risks breaking everything in Your AdTech & MarTech Company?
Get expert fractional CTO guidance with deep AdTech & MarTech expertise. Fast resolution from $2,999/mo.