Solving We learn about production issues from customer complaints instead of monitoring for PropTech
Expert Fractional CTO Solutions for PropTech & Real Estate Companies
This problem has significant impact on PropTech companies, affecting operational efficiency, customer satisfaction, and competitive positioning. Our fractional CTO services provide PropTech & Real Estate-specific expertise to resolve this challenge quickly and sustainably.
How "We learn about production issues from customer complaints instead of monitoring" Impacts PropTech
This problem has significant impact on PropTech companies, affecting operational efficiency, customer satisfaction, and competitive positioning. In the PropTech & Real Estate sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Lost $80K in revenue last month because payment processing was broken for 6 hours before we noticed. Average issue detection time is 45 minutes (when customer complains). Customer NPS dropping due to reliability concerns. Can't provide SLAs to enterprise customers because don't measure uptime. Competition using reliability as differentiator against you.
PropTech & Real Estate Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Engineers blindsided by issues they didn't know existed. Oncall rotation stressful because reliant on customer complaints to know what's wrong. Team spends hours reproducing issues because no telemetry data. Can't proactively fix issues before customer impact. Morale suffering from constant firefighting.
PropTech & Real Estate teams face unique pressure and expertise requirements
Leadership Impact
Anxiety about production issues happening without your knowledge. Embarrassed when customers know about issues before you do. Sleepless nights wondering if systems are healthy. Constant fear of next surprise outage. Loss of trust from customers and investors about operational maturity.
Critical for PropTech & Real Estate founders and technical leaders
Warning Signs for PropTech
PropTech & Real Estate Red Flag
MLS data sync failures daily
PropTech & Real Estate Red Flag
Virtual tour loading times exceeding 10 seconds
PropTech & Real Estate Red Flag
Agent adoption rate declining
General Symptom
Customers report issues before your team knows they exist
General Symptom
No automated alerts for errors, performance degradation, or outages
PropTech & Real Estate Compliance Risks
This problem can jeopardize critical compliance requirements for PropTech & Real Estate companies:
Our PropTech & Real Estate-Specific Approach
We combine deep PropTech & Real Estate industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
A fractional CTO experienced with observability brings proven patterns for monitoring, logging, and alerting. We implement modern observability stack (Datadog, New Relic, or similar) with application performance monitoring, infrastructure monitoring, log aggregation, and real-user monitoring. We establish SLIs/SLOs and actionable alerting that catches issues early without alert fatigue. Within 4-6 weeks, you go from blind to comprehensive visibility.
For PropTech & Real Estate companies, we adapt this approach to account for industry-specific challenges including mls integration, virtual tours, and more.
Implementation Timeline
Define Key Metrics and SLOs
We identify critical metrics for your application: error rates, response times, database performance, queue depths, business metrics (signups, payments, etc). We establish Service Level Objectives (SLOs) for uptime and performance. We define what 'healthy' looks like so you can detect unhealthy proactively.
1 week
PropTech & Real Estate optimizedImplement Monitoring and APM
We deploy application performance monitoring (APM) to track request flows, database queries, external API calls, and errors. We implement infrastructure monitoring for servers, databases, queues, and third-party services. We set up real-user monitoring to measure actual user experience. Comprehensive visibility into system health.
2-3 weeks
PropTech & Real Estate optimizedEstablish Logging and Tracing
We implement centralized logging (ELK stack, CloudWatch, or similar) aggregating logs from all services. We add distributed tracing to track requests across services. We establish log retention and search capabilities. When issues occur, you have diagnostic data to quickly understand root cause.
2-3 weeks
PropTech & Real Estate optimizedConfigure Smart Alerting
We set up alerts for critical issues: error rate spikes, performance degradation, infrastructure problems, SLO violations. We establish escalation policies and oncall rotation. We tune alerts to avoid fatigue while catching real issues. We create runbooks for common scenarios. Team knows about issues within minutes, not hours.
1-2 weeks
PropTech & Real Estate optimizedTypical Timeline
4-6 weeks to comprehensive observability
For PropTech & Real Estate companies
Investment Range
$12k-$20k/month during implementation, plus tool costs ($500-$2K/month)
Typical for PropTech & Real Estate engagement
What You Get: PropTech & Real Estate-Specific Deliverables
Comprehensive assessment of we learn about production issues from customer complaints instead of monitoring in proptech context
PropTech & Real Estate-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
MLS integration reliability audit and optimization plan
Virtual tour performance optimization and CDN strategy
Property search algorithm tuning and mobile optimization
PropTech & Real Estate Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your PropTech & Real Estate company uses:
languages
frameworks
databases
Success Metrics for
When we solve "We learn about production issues from customer complaints instead of monitoring" for PropTech & Real Estate companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
PropTech & Real Estate compliance maintained
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Learn about PropTech & Real Estate solutions →Ready to Solve We learn about production issues from customer complaints instead of monitoring in Your PropTech & Real Estate Company?
Get expert fractional CTO guidance with deep PropTech & Real Estate expertise. Fast resolution from $2,999/mo.