Solving We jumped to microservices too early and now development is painfully slow for AdTech
Expert Fractional CTO Solutions for AdTech & MarTech Companies
Architecture problems affect programmatic bidding latency, reduce ad serving scalability, impact attribution modeling accuracy, limit analytics processing, and constrain privacy compliance Our fractional CTO services provide AdTech & MarTech-specific expertise to resolve this challenge quickly and sustainably.
How "We jumped to microservices too early and now development is painfully slow" Impacts AdTech
Architecture problems affect programmatic bidding latency, reduce ad serving scalability, impact attribution modeling accuracy, limit analytics processing, and constrain privacy compliance In the AdTech & MarTech sector, this problem manifests differently than in other industries, requiring specialized expertise and industry-specific solutions.
Business Impact
Development velocity decreased 70% compared to when you had monolith. Feature delivery time increased from weeks to months. Can't ship fast enough to compete. Engineering productivity so low you're burning runway with little output. Investors questioning why simple features take so long.
AdTech & MarTech Specific: Revenue loss, customer churn, competitive disadvantage
Team Impact
Engineers frustrated by complexity overhead. New developers take 3+ weeks just to get development environment working. Team spending 60% of time on DevOps and infrastructure instead of features. Burnout increasing from constant service coordination. Best engineers leaving for companies where they can ship features.
AdTech & MarTech teams face unique pressure and expertise requirements
Leadership Impact
Regret for pushing team to microservices based on Netflix blog posts. Embarrassed that architecture decision crippled company velocity. Anxiety about unwinding what took 6 months to build. Feeling trapped in architecture that seemed smart but is killing you. Losing sleep over wasted runway.
Critical for AdTech & MarTech founders and technical leaders
Warning Signs for AdTech
AdTech & MarTech Red Flag
Ad serving latency exceeding 100ms
AdTech & MarTech Red Flag
Attribution data gaps daily
AdTech & MarTech Red Flag
Advertiser ROAS complaints increasing
General Symptom
Simple features require coordinating changes across many services
General Symptom
Local development environment complex and fragile
AdTech & MarTech Compliance Risks
This problem can jeopardize critical compliance requirements for AdTech & MarTech companies:
Our AdTech & MarTech-Specific Approach
We combine deep AdTech & MarTech industry expertise with proven problem-solving methodologies to deliver solutions that work in your specific context.
Solution Framework
The solution isn't necessarily going back to pure monolith - it's finding the right architecture for your scale and team size. For most teams under 30 engineers, that's a modular monolith or 3-5 well-bounded services maximum. We create a pragmatic consolidation plan that improves velocity 3-5x while maintaining logical boundaries that let you split services again when you actually need to scale.
For AdTech & MarTech companies, we adapt this approach to account for industry-specific challenges including programmatic bidding, attribution, and more.
Implementation Timeline
Architecture Assessment and Right-sizing
We analyze your service architecture, traffic patterns, team size, and actual scale requirements. We identify which service boundaries make sense for your current needs versus which are premature. We create recommendation for optimal architecture given your constraints.
1-2 weeks
AdTech & MarTech optimizedConsolidation Plan
We create phased consolidation roadmap. Typically consolidate 15-20 microservices into modular monolith or 3-5 core services. We maintain logical module boundaries so you can extract services later when scale demands it. We prioritize consolidations by velocity impact.
1 week planning
AdTech & MarTech optimizedExecute Consolidation Incrementally
We consolidate services incrementally while keeping system running. Each consolidation improves development velocity immediately. We use techniques like Branch by Abstraction and Strangler Fig. Team continues shipping features throughout migration.
2-4 months depending on complexity
AdTech & MarTech optimizedEstablish Modular Architecture Standards
We implement modular architecture patterns within consolidated codebase so you get benefits of boundaries without distribution overhead. Clear module interfaces, dependency rules, and eventual extraction paths. You can scale architecture when you actually need to, not prematurely.
Ongoing
AdTech & MarTech optimizedTypical Timeline
3-5 months to full consolidation, immediate velocity improvements
For AdTech & MarTech companies
Investment Range
$15k-$25k/month during consolidation
Typical for AdTech & MarTech engagement
What You Get: AdTech & MarTech-Specific Deliverables
Comprehensive assessment of we jumped to microservices too early and now development is painfully slow in adtech context
AdTech & MarTech-specific solution roadmap with timeline and milestones
Technical architecture recommendations tailored to your industry
Implementation plan with risk mitigation strategies
Programmatic bidding latency optimization and win rate improvement
Attribution modeling accuracy and multi-touch analysis framework
Privacy compliance architecture (GDPR, CCPA) and consent management
AdTech & MarTech Tech Stack Expertise
Our fractional CTOs have extensive experience with the technologies your AdTech & MarTech company uses:
languages
frameworks
databases
Success Metrics for
When we solve "We jumped to microservices too early and now development is painfully slow" for AdTech & MarTech companies, you can expect:
Improvement in key performance metrics
To full resolution and sustainability
AdTech & MarTech compliance maintained
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Learn about AdTech & MarTech solutions →Ready to Solve We jumped to microservices too early and now development is painfully slow in Your AdTech & MarTech Company?
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