CRM INTEGRATIONby Microsoft

Fractional CTO for Microsoft Dynamics 365 Integration

Expert Microsoft Dynamics 365 Integration, Optimization & Support

Microsoft Dynamics 365 is an enterprise-grade CRM and ERP platform deeply integrated with the Microsoft ecosystem. Our fractional CTOs have extensive experience with Dynamics 365 integrations, from simple data sync to complex Power Platform solutions leveraging Power Apps, Power Automate, and Azure services. We navigate the complexities of Dynamics' data model, security model, and plugin architecture to deliver enterprise-scale integrations.

Common Use Cases for Microsoft Dynamics 365

Integration with Microsoft 365 suite (Teams, Outlook, SharePoint)

Custom business applications using Power Platform

Azure-based integration workflows with Service Bus and Logic Apps

ERP-CRM data synchronization within Dynamics 365

Custom plugins for server-side business logic

Integration with third-party SaaS platforms via Common Data Service

Power BI reporting combining Dynamics and external data sources

Field service integration with IoT and mobile apps

Technical Requirements

APIs & Endpoints

  • Web API (OData v4) for CRUD operations
  • Organization Service for .NET plugin development
  • Discovery Service for multi-tenant environments
  • Metadata API for schema access
  • Batch API for bulk operations
  • FetchXML for complex queries

Authentication

Azure Active Directory OAuth 2.0 with app registration. Service-to-service authentication using application users and certificate-based auth.

Available SDKs

  • Official Dynamics 365 SDK for .NET
  • Power Platform CLI for development and deployment
  • Community-built SDKs for Node.js, Python
  • Power Automate connectors
  • Azure Logic Apps connectors

Rate Limits

Service protection limits: 6,000 API calls per 5 minutes per user. Concurrent connection limits: 52 per user. Execution time limits for plugins: 2 minutes.

Common Integration Challenges

Managing complex Azure AD authentication and app registration

Understanding Dynamics' intricate security model (business units, roles, teams)

Implementing performant plugins that execute within time limits

Navigating solution-based deployment across environments

Handling service protection API limits for high-volume integrations

Managing async vs sync plugin execution contexts

Dealing with Dynamics' complex relationship and lookup structures

Integrating with on-premises Dynamics deployments (legacy)

How We Approach Microsoft Dynamics 365 Integration

We start with a comprehensive assessment of your Dynamics 365 environment, including customizations, security model, and integration requirements. For cloud integrations, we leverage Power Platform and Azure services for scalability. When server-side logic is needed, we develop plugins following Microsoft's best practices. We implement proper error handling, logging to Azure Application Insights, and monitoring dashboards. Our solutions align with Microsoft's recommended patterns and are upgrade-safe.

Planning
2-3 weeks
Development
6-10 weeks
Testing
2-3 weeks
Deployment
1-2 weeks

Total Timeline

11-18 weeks for enterprise integration

Investment Range

$40k-$90k for standard integration, $90k-$200k for complex multi-system enterprise integration with custom plugins

Best Practices for Microsoft Dynamics 365 Integration

Use service accounts (application users) for integration authentication

Implement retry logic with exponential backoff for service protection limits

Leverage Power Automate for low-code integration where appropriate

Use batch requests for bulk operations to minimize API calls

Implement async plugins for long-running operations

Follow plugin development best practices (stateless, idempotent)

Use managed solutions for deployment across environments

Leverage Common Data Service as integration hub when possible

Security Considerations

All Dynamics 365 integrations must use Azure AD authentication. Register applications in Azure AD with minimum required permissions. Use certificate-based authentication for production service accounts. Implement proper role-based access control (RBAC) in Dynamics. Never hardcode credentials - use Azure Key Vault. Regularly audit application permissions and service account access. Implement field-level security for sensitive data. Use HTTPS for all API communications.

Ongoing Maintenance

Microsoft releases Dynamics 365 updates twice annually (April and October). We test integrations in sandbox environments before production updates. Ongoing maintenance includes monitoring API usage against service protection limits, updating solutions for new Dynamics features, maintaining plugin compatibility with new releases, and optimizing performance as data volumes grow. Annual architecture reviews ensure alignment with Microsoft's evolving platform capabilities.

What You Get

Enterprise-grade Dynamics 365 integration
Azure AD app registration and authentication
Custom plugins for server-side business logic
Power Automate flows for workflow automation
Solution packages for deployment
Azure Application Insights monitoring
Comprehensive test suite and documentation
Administrator training and runbooks

Success Story

Company Profile

Enterprise software vendor selling to Fortune 500, needed deep Dynamics 365 integration to enable their product within customer environments

Timeline

16 weeks from requirements to customer-ready solution

Challenge

Enterprise customers demanded native Dynamics 365 integration as requirement in RFPs. Previous integration attempt using only Web API caused performance issues and customer complaints. Lost $2M deal due to inadequate Dynamics support. Needed to support both cloud and on-premises Dynamics deployments.

Solution

Fractional CTO architected comprehensive Dynamics integration using plugins for real-time sync, Power Automate for workflow automation, Azure Service Bus for reliable messaging, and custom Power Apps interface. Implemented proper security model respecting customer business units. Built managed solution for easy deployment.

Results

Won back previously lost customer ($2M ARR over 3 years). Dynamics integration became competitive differentiator, featured in marketing materials. Successfully deployed to 8 enterprise customers with zero production issues. Integration handles 100K+ transactions daily across all customers with 99.95% uptime. Enabled expansion into Microsoft partner ecosystem, generating 15 qualified leads in first quarter.

Ready to Integrate Microsoft Dynamics 365?

Get expert fractional CTO guidance for a seamless, secure integration.